Mission, Vision, and Values


Nova Scotia 211’s mission is to provide access to information, advocate for those in need, and encourage investment in social programs and services. We seek to ignite hope and foster human connection.


A 211 service that is:


Nova Scotia 211’s values are what we believe are important factors in doing what we do to serve Nova Scotians. These values help determine our priorities and help drive our mission.

Quality – our focus is on the people we serve, and we will strive for excellence through continuous evaluation and daily improvement.

Care – we will listen with empathy, speak with compassion and act with respect.

Integrity – we are committed to acting in an ethical, honest manner.

Inclusivity – we believe that all people should be treated with consideration and dignity. We cherish diversity.

Responsiveness – we strive to be accessible, flexible, transparent, and to demonstrate a sense of urgency in our resolve and decision-making.

Accountability – we are committed to measuring, achieving and reporting results, and to using funding wisely.

Teamwork – we are committed to effective partnerships and we will always value opportunities to form alliances with others.

Strategic Plan


Our 2023-2025 strategic plan outlines how we can improve our operations and contribute to change within our community. We are eager to Make the Connections and continue to cultivate a 211 for all.

Download the 2023-2025 Strategic Plan.